Maybe you’ve never heard of a “data scientist” or a “marketing technologist” before and if not, that is ok.  They are job titles that are going to become the new buzz this year in digital marketing. So what do these new experts in marketing technology do exactly?  If you look at their titles it is […]

There is no (easy) way for us to work with email marketing without using an ESP. The Emails Service Provider is a system created to manage your marketing campaigns. He takes care of your email list, checks for reads, clicks and conversions and the most important part, he sends your emails. Most ESP’s have the […]

In the past, the role of the marketer was one that made up the creative art.  It wasn’t really an analytical position.  Marketing made use of psychological tools and told a story, trying to capture the emotional attention of a customer.  As technology has evolved the traditional IT techs were the ones to take over […]

In today’s commercial marketplace there’s no shortage of marketing options that are available to you as a business.  The people who understand and master this technology are the experts you should consult with when considering how your budget is spent especially when it comes to technology and IT.  Experts who handle this niche are referred […]

Businesses place their bets on the latest trends including research into the latest marketing theory and practices.  Marketing technology has evolved and changed rapidly in the past decade, mostly due to the advance of technology and social media.  How does a marketer survive in this current world where things can change or go viral in […]

The Indexed Web contains at least 4.85 billion pages. That’s roughly 1 web page for every 2 human beings on our home planet. Among all of this pages, there is one group, a very, very special group of pages. Your website. You have to compete with approximately 4.85 billion pages. The odds are never in our […]

You asked yourself this question already. At least once. But… what if you had the answer? What if a different Header image brought us more traffic? What if a new Call to Action text got us more leads? Well, the possibilities will always haunt your choices, but to some degree, we can actually answer the […]

 Go Deeper with User Interaction and Animation JQuery is a versatile feature-filled responsive web based multi-platform software.  jQuery is extremely interactive and it contains a variety of features including Ajax, JSON, document object model (DOM), effects and animations.  jQuery offers a free software license or open source license to developers to download, copy, modify and […]

Ruby on Rails is a customizable open source web framework for creating Internet content. As the name suggests, Ruby is the main programming language Ruby on Rails. Yukihiro Matsumoto created the Ruby programming language in the 1990’s. In 2005, David Hansson released Ruby on Rails based on Matsumoto programming language as free and open source […]

One of the earliest problems with HTML was the amount of work it took to design the look of a web page; a problem that was solved by the introduction of CSS. CSS (Cascading Style Sheets) is, as the name suggests, a style sheet language – a programming language that defines how a document is […]