Maybe you’ve never heard of a “data scientist” or a “marketing technologist” before and if not, that is ok. They are job titles that are going to become the new buzz this year in digital marketing. So what do these new experts in marketing technology do exactly? If you look at their titles it is […]
Category Archives: Analytics
Advertising, Analytics, Marketing Tools, Website Design
“What if…?” Don’t ask it, A/B Split Test it.
You asked yourself this question already. At least once. But… what if you had the answer? What if a different Header image brought us more traffic? What if a new Call to Action text got us more leads? Well, the possibilities will always haunt your choices, but to some degree, we can actually answer the […]