There is no (easy) way for us to work with email marketing without using an ESP. The Emails Service Provider is a system created to manage your marketing campaigns. He takes care of your email list, checks for reads, clicks and conversions and the most important part, he sends your emails. Most ESP’s have the […]
Monthly Archives: April 2016
In the past, the role of the marketer was one that made up the creative art. It wasn’t really an analytical position. Marketing made use of psychological tools and told a story, trying to capture the emotional attention of a customer. As technology has evolved the traditional IT techs were the ones to take over […]