As a marketing technologist, one of the main functions is to continually test and optimize our marketing channels. Once of the biggest is our digital presence, such as a website or set of lead generating landing pages. One of our favorite mar-tech tools is Optimizely because if its easy to use features and no-nonsense reporting. […]
Category Archives: Resources
02
May
May
Maybe you’ve never heard of a “data scientist” or a “marketing technologist” before and if not, that is ok. They are job titles that are going to become the new buzz this year in digital marketing. So what do these new experts in marketing technology do exactly? If you look at their titles it is […]
Advertising, Internet Marketing, Resources
Meet the Marketing Technologist, the Digital Marketer of the Future
05
Apr
Apr
In the past, the role of the marketer was one that made up the creative art. It wasn’t really an analytical position. Marketing made use of psychological tools and told a story, trying to capture the emotional attention of a customer. As technology has evolved the traditional IT techs were the ones to take over […]
21
Mar
Mar
In today’s commercial marketplace there’s no shortage of marketing options that are available to you as a business. The people who understand and master this technology are the experts you should consult with when considering how your budget is spent especially when it comes to technology and IT. Experts who handle this niche are referred […]
17
Oct
Oct
Go Deeper with User Interaction and Animation JQuery is a versatile feature-filled responsive web based multi-platform software. jQuery is extremely interactive and it contains a variety of features including Ajax, JSON, document object model (DOM), effects and animations. jQuery offers a free software license or open source license to developers to download, copy, modify and […]
08
Oct
Oct
Ruby on Rails is a customizable open source web framework for creating Internet content. As the name suggests, Ruby is the main programming language Ruby on Rails. Yukihiro Matsumoto created the Ruby programming language in the 1990’s. In 2005, David Hansson released Ruby on Rails based on Matsumoto programming language as free and open source […]
05
Sep
Sep
One of the earliest problems with HTML was the amount of work it took to design the look of a web page; a problem that was solved by the introduction of CSS. CSS (Cascading Style Sheets) is, as the name suggests, a style sheet language – a programming language that defines how a document is […]
18
Aug
Aug
AJAX is not a single programming language or a single piece of technology for website designers. AJAX (Asynchronous JavaScript and XML) is an assortment of related Internet based technologies that allow content and design programs to work smoothly together. The first use of the AJAX acronym is attributed to Jesse James Garrett (2005). Garrett used […]
30
Jul
Jul
Adobe Creative Suite is a collection of software and design program that is close to the heart of any Marketing Technologist. We are dealing with digital media in all forms through one of Adobe’s programs on a daily basis, so the need to stay up to date with the latest version is essential. Especially when […]
13
Jun
Jun
Save & Share this List of Top 20 Free Stock Image Sites for Your Digital Content Marketing! On a tight budget or worried about copyright issues when using images found online? Using Google Images and find and copy images can get you in trouble, unless you get permission from the original source or buy a […]
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