Maybe you’ve never heard of a “data scientist” or a “marketing technologist” before and if not, that is ok. They are job titles that are going to become the new buzz this year in digital marketing. So what do these new experts in marketing technology do exactly? If you look at their titles it is […]
Category Archives: Internet Marketing
13
Apr
Apr
There is no (easy) way for us to work with email marketing without using an ESP. The Emails Service Provider is a system created to manage your marketing campaigns. He takes care of your email list, checks for reads, clicks and conversions and the most important part, he sends your emails. Most ESP’s have the […]
Advertising, Internet Marketing, Resources
Meet the Marketing Technologist, the Digital Marketer of the Future
05
Apr
Apr
In the past, the role of the marketer was one that made up the creative art. It wasn’t really an analytical position. Marketing made use of psychological tools and told a story, trying to capture the emotional attention of a customer. As technology has evolved the traditional IT techs were the ones to take over […]
21
Mar
Mar
In today’s commercial marketplace there’s no shortage of marketing options that are available to you as a business. The people who understand and master this technology are the experts you should consult with when considering how your budget is spent especially when it comes to technology and IT. Experts who handle this niche are referred […]
14
Mar
Mar
Businesses place their bets on the latest trends including research into the latest marketing theory and practices. Marketing technology has evolved and changed rapidly in the past decade, mostly due to the advance of technology and social media. How does a marketer survive in this current world where things can change or go viral in […]
Content Creation, Internet Marketing, Marketing Tools
Mail & Me – Part 1: The Basics of Email Marketing
25
Feb
Feb
The Indexed Web contains at least 4.85 billion pages. That’s roughly 1 web page for every 2 human beings on our home planet. Among all of this pages, there is one group, a very, very special group of pages. Your website. You have to compete with approximately 4.85 billion pages. The odds are never in our […]
08
May
May
When running an online business or generating leads online it is extremely important to be everywhere – in every nook and cranny that you can get yourself into, you know this includes everything from answering answers on Yahoo Answers or a number of the other Q&A platforms there are out there, to filling related forms […]
15
Apr
Apr
What are the core trends in organic search and lead generation for small business in the near future? A notable chagce that we have noticed is that “Top” search engines are putting more and more effort into their local search algorithm, and the options that they can provide. The developers are really making those maps […]
30
Mar
Mar
If you are an online marketer and you’re still doing all the work yourself, you need to re-evaluate your time and the value you’re providing. Especially if you’re doing automated or redundant tasks, where you’re setting up accounts, giving people profiles on various sites, setting up web 2.0 sites with various blogs on the same […]
12
Mar
Mar
Did you know that YouTube is officially considered the second largest search engine? People go to YouTube now to pretty much search for anything because why read it when you can watch it? That’s the old lizard brain syndrome, the easiest way out typically taken by most people which makes YouTube the greatest thing for […]
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