In the past, the role of the marketer was one that made up the creative art. It wasn’t really an analytical position. Marketing made use of psychological tools and told a story, trying to capture the emotional attention of a customer. As technology has evolved the traditional IT techs were the ones to take over […]
Category Archives: Advertising
14
Mar
Mar
Businesses place their bets on the latest trends including research into the latest marketing theory and practices. Marketing technology has evolved and changed rapidly in the past decade, mostly due to the advance of technology and social media. How does a marketer survive in this current world where things can change or go viral in […]
Advertising, Analytics, Marketing Tools, Website Design
“What if…?” Don’t ask it, A/B Split Test it.
17
Feb
Feb
You asked yourself this question already. At least once. But… what if you had the answer? What if a different Header image brought us more traffic? What if a new Call to Action text got us more leads? Well, the possibilities will always haunt your choices, but to some degree, we can actually answer the […]
15
Apr
Apr
What are the core trends in organic search and lead generation for small business in the near future? A notable chagce that we have noticed is that “Top” search engines are putting more and more effort into their local search algorithm, and the options that they can provide. The developers are really making those maps […]