As a marketing technologist, one of the main functions is to continually test and optimize our marketing channels. Once of the biggest is our digital presence, such as a website or set of lead generating landing pages. One of our favorite mar-tech tools is Optimizely because if its easy to use features and no-nonsense reporting. […]
02
May
May
Maybe you’ve never heard of a “data scientist” or a “marketing technologist” before and if not, that is ok. They are job titles that are going to become the new buzz this year in digital marketing. So what do these new experts in marketing technology do exactly? If you look at their titles it is […]
13
Apr
Apr
There is no (easy) way for us to work with email marketing without using an ESP. The Emails Service Provider is a system created to manage your marketing campaigns. He takes care of your email list, checks for reads, clicks and conversions and the most important part, he sends your emails. Most ESP’s have the […]
Advertising, Internet Marketing, Resources
Meet the Marketing Technologist, the Digital Marketer of the Future
05
Apr
Apr
In the past, the role of the marketer was one that made up the creative art. It wasn’t really an analytical position. Marketing made use of psychological tools and told a story, trying to capture the emotional attention of a customer. As technology has evolved the traditional IT techs were the ones to take over […]
21
Mar
Mar
In today’s commercial marketplace there’s no shortage of marketing options that are available to you as a business. The people who understand and master this technology are the experts you should consult with when considering how your budget is spent especially when it comes to technology and IT. Experts who handle this niche are referred […]
14
Mar
Mar
Businesses place their bets on the latest trends including research into the latest marketing theory and practices. Marketing technology has evolved and changed rapidly in the past decade, mostly due to the advance of technology and social media. How does a marketer survive in this current world where things can change or go viral in […]
Content Creation, Internet Marketing, Marketing Tools
Mail & Me – Part 1: The Basics of Email Marketing
25
Feb
Feb
The Indexed Web contains at least 4.85 billion pages. That’s roughly 1 web page for every 2 human beings on our home planet. Among all of this pages, there is one group, a very, very special group of pages. Your website. You have to compete with approximately 4.85 billion pages. The odds are never in our […]
Advertising, Analytics, Marketing Tools, Website Design
“What if…?” Don’t ask it, A/B Split Test it.
17
Feb
Feb
You asked yourself this question already. At least once. But… what if you had the answer? What if a different Header image brought us more traffic? What if a new Call to Action text got us more leads? Well, the possibilities will always haunt your choices, but to some degree, we can actually answer the […]
17
Oct
Oct
Go Deeper with User Interaction and Animation JQuery is a versatile feature-filled responsive web based multi-platform software. jQuery is extremely interactive and it contains a variety of features including Ajax, JSON, document object model (DOM), effects and animations. jQuery offers a free software license or open source license to developers to download, copy, modify and […]
08
Oct
Oct
Ruby on Rails is a customizable open source web framework for creating Internet content. As the name suggests, Ruby is the main programming language Ruby on Rails. Yukihiro Matsumoto created the Ruby programming language in the 1990’s. In 2005, David Hansson released Ruby on Rails based on Matsumoto programming language as free and open source […]